Connecting with users where they're most comfortable can be an effective way to generate positive brand association. And for businesses, this is a good thing. HOT TAKE: Snapchat is a place Gen Z uses to unwind and connect with their friends online. Public Profiles: A permanent home for your content, including stories, lenses, and even a link to your online store. If you set up a Snapchat business account, you get access to:Īds Manager: This allows you to create ads, monitor their performance, and see audience insights.Ĭreator Marketplace: A hub for connecting and partnering with other Snapchat creators. With so many young people logging into Snapchat daily, it's an underutilized choice for driving brand awareness among Gen Z and millennials alike.Īnd to make it easier, the company consistently rolls out new features to help businesses market themselves on the app. (Source: Statista)Īnd globally, the app's audience - of 306 million daily active users who use it for an average of 30 minutes per day - have a combined $4.4 trillion in spending power. What started as a platform for mainly lip-syncing and dance videos has evolved into a home for diverse content suited to every type of viewer (although there's still plenty of dancing and lip-syncing, too).Īge breakdown of Snapchat's global user base, as of October 2021. The app, owned by Beijing-based ByteDance Ltd., has come a long way since its launch in 2017. With 656 million downloads last year alone (over 100 million more than Instagram), the viral video platform solidified its place in the Gen Z zeitgeist.

TikTok was, by a landslide, the most popular app of 2021.

In the following blog post, we're sharing how each platform differs – as well as how to best to leverage each app for growth! TikTok: The Viral Video Engine Which social media platform reigns supreme when it comes to brand marketing?Įach one offers a unique set of tools for communicating with your customers, especially when it comes to Gen Z. TikTok vs Snapchat vs Instagram: Which Platform Is Best?.

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